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Tata Motors, one of the world’s leading automobile brands today officially launched its new generation range of Prima and Ultra trucks in Kuwait, specially designed to meet the changing customer needs.
The launch of the new products come in line with the successful delivery by Tata Motors for orders from Waste Management and Cleaning Companies operating for the Kuwait Municipality. Tata Motors bagged the contracts that includes the use of its new generation Prima and Ultra trucks for municipality cleaning projects for the next 5 years.
Tata Motors emerged as the single largest OEM to supply trucks spanning the heavy, medium and light categories for various applications for usage by the cleaning companies in the Kuwait municipality. The quality of the trucks, and the strong service footprint, makes it the perfect partner to support the Kuwaiti government’s drive for modern and efficient civic infrastructure development. It is also the largest single order of Tata Prima trucks and is thereby setting new benchmarks for performance and success in international markets.
Being developed with Tata Motors subsidiary – Tata Daewoo Commercial Vehicles (TDCV), Tata Motors conceived the award winning Tata PRIMA range, setting new benchmarks in the performance and design of a next-generation commercial vehicle, based on superior technology, optimum power, fuel efficiency and safety. Built with technical inputs from across the world, the Tata PRIMA is based on an Italian cab design, engine technology from the US and Europe, gearbox expertise from Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea, combining Swedish precision on a robotic weld line, hence is also referred to as the ‘World Smart Truck’ by Tata Motors.