Automobili Lamborghini has achieved a new sales record this September by delivering 738 units of Lambo’s to customers in one month: its Lamborghini’s best September ever. A consistently positive trend over the last three months resulted in 2,083 units delivered to customers in the third quarter of 2020, illustrating the energy with which Lamborghini responded to a period of new challenges.
Despite a difficult year marked by the Covid-19 pandemic, Lamborghini has adopted opportunities to reorganize and manage business in the context of a new ‘normal’. Although the company was the first in the automotive sector to close production and offices, putting people safety first, a dynamic return to business following the seven weeks’ closure saw a rethinking of its medium-term business strategies.
“I’m extremely proud of these results: they affirm the excellent work we have done over the years, maintaining our position as a highly aspirational, desirable and robust brand in the automotive world. Our team overcame a moment of significant uncertainty with great flexibility, foresight and readiness to react. We have experimented with new ways to connect with customers and enthusiasts, while continuing our drive to achieve new goals with a constant eye to the future: a distinguishing characteristic of Lamborghini.” Stefano Domenicali, Chairman and CEO of Automobili Lamborghini said.
The reopening saw the launch of three new models: the Huracan RWD Spyder, the Sián Roadster and the Essenza SCV12. The Italian super sports car company achieved important production milestones with 10,000 Urus and Aventador produced, as well as continuous growth on social media channels and the launch of a cultural project to support the country: With Italy, For Italy.