Tata Motors today announced that it is bringing back its iconic brand ‘Safari’ with its forthcoming flagship SUV, (codenamed as the Gravitas). Tata Motors had earlier showcased the 8-seater Gravitas at the 2020 Delhi Auto Expo.
Tata Safari introduced India to the SUV lifestyle, and glamourized the segment in India for other players to follow. For over two decades, Safari has represented prestige and performance, and in its new avatar, the Safari will carry forward this rich idea and its strong legacy.
“We are proud and elated to re-introduce our flagship SUV-Safari. The Safari, an iconic brand with a strong following, has been the most sought after SUV on Indian roads for well over two decades. In its new avatar, the Safari will appeal to the socially active, fun loving customers who seek out unique experiences and adventure. Its design, performance, versatility, features, and long lasting build quality, reinforce the SUV lifestyle to provide unending pleasure. We are confident that the launch of the Safari will once again re-energise the market, amplifying its cult status.” Mr. Shailesh Chandra – President, Passenger Vehicles Business Unit (PVBU),Tata Motors, said.
The new Safari has evolved to satisfy the new age SUV customers, who demand arresting design, unparalleled versatility, plush and comfortable interiors, outstanding performance for a modern, multifaceted lifestyle. It encourages customers to ‘Reclaim their Life’ with its powerful stance, unmatched performance, effortless drivability, luxurious comfort, spacious interiors and new age connected technology, which make it ideal for both daily commute as well as an exciting family getaway. the official statement said.
The new Tata Safari is a 7-seater version of the Harrier, which is based on the Tata Motor’s award winning Impact 2.0 design language with the proven capability of OMEGARC, an architecture derived from the renowned D8 platform from Land Rover. This adaptive architecture allows for further drive train enhancements including all-wheel drive and possibilities of electrification in future.
With three rows of seats, the new Tata Safari is 63mm longer and 80mm taller than the Harrier. The new Safari will be powered by the Harrier’s 2.0-litre Kryotec turbo-diesel engine and will be available with 6-speed manual and 6-speed torque convertor automatic gearbox options.
The new Tata Safari is expected to be unveiled on the January 26, 2021. Booking for the new Safari will begin in the coming weeks.
