Tata Motors today showcased its new electric SUV concept – Curvv. The Curvv concept SUV is expected to storm the market within the next two years, this concept will introduce India to a unique, edgy and sporty coupe body style which in the past has only been prevalent in the high end luxury segment. The concept Curvv in its production ready avatar will first enter the market as an extension of the company’s Electric Vehicle (EV) portfolio which will subsequently be followed by its Internal Combustion Engine (ICE) counterpart.
Speaking at the event, Mr. Shailesh Chandra – Managing Director, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility Ltd. ecstatically said “Our ongoing business turnaroundis history in the making. From record sales to upping our market share game, the last fiscal has been nothing but magical for us. We not only emerged as the No. 1 SUV player with our array of products in our portfolio, we also continued to super charge our growth in the EV space with our highest ever annual EV sales going up by 353% vs FY21.”
“With a fantastic year gone by, it gives me immense pleasure to announce a flying start to the new year, with a brand new ‘promise’, a brand new ‘thought’ and a brand new ‘design’ – all put together in this magnificent Electric SUV Concept – Curvv. Our focus here has been to enable customers with a product option that is the perfect amalgamation of modern functionality and design. With a robust SUV DNA at its core, and a plethora of new age materials, features and interfaces, we are confident that this Coupe Concept will redefine mainstream SUV design. Furthermore, with the concept Curvv, we now enter the Generation 2 EV architecture which will further enhance the adoption of EVs in India by overcoming the current barriers. With this new architecture, we will strengthen the key pillars of Range, Performance and Technology, while retaining Safety and Reliability as hygiene offerings.”
The exterior design of the Tata Curvv has a rugged road presence with raised ride height, tough cladding, strong shoulder line, squared-off wheel arches and dynamic proportions. The new slim upper DRL, triangle headlamp design give a recognizable signature and incorporates an animated welcome feature as one approaches the Curvv. Apart from that, it also features a large panoramic glass roof which integrates the rear spolier with roofline.
Inside, the dashboard sports two free-standing digital screens – one for the infotainment system and one for the instrument cluster, along with the new two-spoke steering wheel design and floating centre console layout with a gap between the climate control switches and the area that houses the rotary gear selector and centre armrest.
Additionally, the Generation 2 EV architecture will be advanced, flexible and capable of offering multi-powertrain options. Products on this architecture will be crafted to deliver a higher range while retaining the credibility and reliability standards set by the Generation 1 products powered by Ziptron. The production-spec Tata Curvv is expected to achieve a certified range of 400-500 km.