British sports carmaker Morgan Motor Company has unveiled exclusive images of a disguised prototype during on-road testing ahead of the launch of its new six-cylinder yet-to-be-named flagship model. Scheduled for an official reveal this Spring, the yet-to-be-named model will be built on a new ‘CXV’ platform, an advanced evolution of Morgan’s bonded aluminum chassis.
The vintage-looking flagship car is build on a lighter and stiffer new CXV platform. Will be powered BMW-sourced six-cylinder turbocharged engine with a range of new technical features and engineering enhancements throughout, all contributing to greater dynamic performance and driving enjoyment.


While the images do not show the final design of the production vehicle, the new flagship model will be instantly recognisable as a Morgan, whilst projecting a more contemporary aesthetic and an aerodynamically informed proportion.
The new flagship model arrives following the announcement in November 2024 that the Plus Six will be ceasing production. A limited-run of Plus Six Pinnacle models mark the final examples of the now sold out model.
The new model will not be a direct replacement of the Plus Six but will occupy a rightful position at the top of Morgan’s model line-up, the company stated.