HomeTwo WheelersBMW Motorrad achieves 71.5% growth in first quarter of 2020

BMW Motorrad achieves 71.5% growth in first quarter of 2020

- Advertisement -

In the first quarter of calendar year 2020 (January – March), BMW Motorrad India has kept up its fast pace in the premium motorcycle segment with 1,024 motorcycles delivered to customers. Overcoming the current sentiment in the two-wheeler industry, BMW Motorrad India posted growth of 71.5% in Q1 2020 as compared to the same period in 2019.

The momentum for BMW Motorrad was primarily driven by the hugely popular BMW G 310 R and the BMW G 310 GS motorcycles which commanded a share of over 80% in the yearly sales.

Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “BMW Motorrad India has posted robust growth in Q1 2020, a result of the extremely strong brand we have built among motorcycling enthusiasts in India. BMW Motorrad has brought its most aspirational and desirable global products to Indian customers and developed a truly close-knit riding community that attracts riders who use motorcycling as a means to explore life. The BMW 310 and the GS range are particularly popular among the Indian riders. Though our riding events are on hold to ensure social distancing, we are engaging with fellow riders digitally and through social media. We are closely monitoring the market situation and its impact on future demand.”

The BMW R 1250 GS / GSA, the BMW F 750 / 850 GS / 850 GSA and the BMW S 1000 RR were also a favourite among motorcycle enthusiasts. The BMW Financial Services India played an instrumental role in facilitating sales performance under challenging market conditions. The customised and flexible financial solutions were significantly valuable to premium clientele of BMW Motorrad.

The BMW Group India has also delivered 2,482 units of BMW and MINI cars in first quarter of calendar year 2020 (January – March).

- Advertisement -

Related Posts

Hero MotorCorp reports sales of over 4.45 lakh units in July 2021

Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, sold 454,398 units of two-wheelers in July 2021.   Most of the retail touch-points of the company are...

Hero MotorCorp commences retail operations in Mexico

In keeping with its aggressive expansion plans in its global business, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has started retail sales in...

BMW X1 20i Tech Edition launched: Top things to know

BMW has launched the new BMW X1 20i Tech Edition in India today. The exclusive limited edition is locally produced at the BMW Group...

What makes the new Mercedes-Benz S Class unique against the BMW 7 Series and Audi A8 L

Mercedes-Benz has launched its flagship sedan S Class in India. The Mercedes-Benz S-Class also known as the 'best car in the world' is being...