Tata Motors today reached a landmark achievement of producing 4 million passenger vehicles in India, since its inception. The company expresses its gratitude to the tremendous customer support that has made this accomplishment possible. In light of this, Tata Motors has launched the ‘We Love You 4 Million’ campaign to honour the support of its customers through this successful journey.
Over the years, Tata Motors has produced legendary vehicles like the Indica, Sierra, Sumo, Safari and the Nano that have played a pivotal role in the shaping the country in its post economic liberalisation era. These iconic vehicles have broken barriers across categories in the Indian automobile sector. With the launch of the Tata Safari, the company pioneered the concept of a ‘lifestyle SUV’ to the industry, thereby creating the most aspirational four-wheeler for its customers.
In honour of the legacy of Mr. Sumant Moolgaonkar, Tata Motors introduced the first ever MPV in Tata Sumo. With Indica, the company changed the customer perception in terms of how a passenger vehicle is received. In the more recent past, Tata Motors redefined the entry level car and the compact SUV segment with the rollout of the Tiago and the Nexon respectively.
As of today, with its New Forever BS6 range consisting of the Tiago, Tigor, Nexon, Harrier and the Altroz, the company has the youngest and the safest product portfolio in the market. Tata Motors has been India’s first car manufacturer to have received a 5-star Global NCAP rating for its model, the Nexon. Tata Motors is also India’s largest EV manufacturer with 67% market share and leading the way on electric vehicle adoption in India.
The company had achieved the 1 million production mark for passenger vehicles in 2005-06, 3 million in 2015 and the 4 million production milestone was achieved this month.